Speed Is the New Standard
In 2026, users expect websites to load in under two seconds. Anything slower and you are losing customers — research shows that a one-second delay in page load time leads to a 7% reduction in conversions.
Google has made Core Web Vitals a ranking factor, meaning slow sites get pushed down in search results. If your competitors load faster, they will rank higher and capture your potential customers.
What Slows a Website Down?
The most common culprits are unoptimized images, bloated JavaScript bundles, poor server response times, and render-blocking resources. Many businesses run on outdated platforms that were never built for modern performance standards.
The Business Impact
We recently audited a client whose site took 6 seconds to load on mobile. After optimising images, implementing lazy loading, and upgrading their hosting infrastructure, we brought it down to 1.8 seconds. The result? A 34% increase in mobile conversions within the first month.
What You Can Do Today
Start by running your site through Google PageSpeed Insights. Look at your Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) scores. If any are in the red, it is time to take action.
A professional performance audit can identify exactly what is holding your site back and provide a clear roadmap to fix it.