Brock Sports
A sports tour business with nine destinations, on a site built around the enquiry
The challenge
They had a website for a whole year that didn't convert. It was a one-pager, which is too basic for them. Brock Sports runs custom sports tours for schools, universities and clubs out of New Plymouth: nine sports across New Zealand, Argentina, the United States, Canada, Australia, Japan, Chile, Uruguay and South Africa, plus coaching and player placement. A parent in Chile and a sports coordinator in Auckland land on the same site, and both need to find their tour and ask for a quote without a phone call first.
Our approach
We worked with The Dabble Creative, who led the strategy and the brand, and built the site as custom software rather than a template, so the tour matrix, the enquiry form and the content can grow with the business. They were in charge of content creation, and we put it all together in a new site.
The solution
A tour matrix shows which sports run in which countries. Every audience has its own page: schools, clubs and teams, parents, with safety, FAQs and how it works. The enquiry form asks for country, destination, sports and interests, and offers a quote or a sample itinerary. Player placement has its own Spanish-language page for players from Latin America who want a season with a New Zealand club.
The outcome
Within the first month they received their first ever online enquiries, they gained confident on the power of a good website, they are condifent that ROI will be quick and are already wondering what can we do together next.
Let’s talk
We usually reply within one business day.
- info@xaver.co.nz
- 93 Devon Street West, New Plymouth
- Prefer to talk? Book a chat with Xavier
Free chat with Xavier
Next: Thu 22 Oct, 9:15 AM