NPC50
Celebrating 50 years of the National Provincial Championship — 14 unions, one purpose-built platform.
The challenge
Fifty years of National Provincial Championship rugby deserved more than a highlights reel. Celebrating the anniversary properly meant bringing 14 provincial unions together on one platform and giving supporters, media and players a real part in deciding the top 50 of the last 50 years. Nothing off the shelf does that. It needed a platform built for this specific purpose.
Our approach
We built NPC50 purpose-first. Each union manages its own players and moments, so the content comes from the people who know it best, while the platform handles voting at a national scale. The campaign runs in phases: union-level votes first, building to a national vote when the season kicks off in August.
The solution
NPC50.nz showcases more than 2,000 players and 200 moments across all 14 unions. Supporters vote for their favourites and share their picks. In phase one, they chose the top 50 players for every union. Phase two opens in July and runs alongside whole season, when the whole country votes to crown the top 50 players and top 50 moments from 50 years of NPC rugby.
The outcome
More than 70,000 votes were cast in phase one alone, with all 14 unions, media and players behind the campaign. The national vote is still to come.